We also mentioned the issue of collecting points and the fidelity cards that companies use to build customer loyalty. A marketing strategy that over time has been extensively refined and that today we see it applied to sectors not necessarily connected to the world of credit cards.
Credit cards and points collection
In the specific case we can distinguish between generic cards, issued by a given circuit and the cobranded ones. Examples of this are those issued by Alitalia and Trenitalia which rely on credit institutions in their offer of points and loyalty programs to their customers. The advantage in terms of image is remarkable, given that in this way the user can, at the end of a predetermined date, take advantage of the various prizes offered by the company, ie the brand, to make purchases.
Among the various programs that the customer can access, we mention for example the Wish Time . This is a specific program to which customers in possession of a Prestitempo card issued by Visa can access and which entitles them to a varied range of prizes. For every euro spent using the card, a point is accumulated which can then be spent on rewards for home, leisure and technology. With attention also to the social and an ethical mission of the company that allows the cardholder to support projects and solidarity actions with his own points.
Credit cards with cashback
In the age of digitalization and of an increasingly marked tendency to buy online, there are still initiatives by innovation giants like Paypal, which decided to focus on offline purchases through its PayPal Cashback Mastercard . Also in this case the US giant offered its customers advantageous points collection offers, which they had already successfully experimented with the previous PayPal Extras Mastercard . The current system will allow card holders to earn up to a maximum of 2% on every purchase made, thanks to the cashback mechanism.
The points collection rewards and retains the user customer
As we have seen, the point collection system is a very powerful tool for retaining the customer who obtains concrete advantages thanks to the use of paper. Today, such a marketing model has found widespread use in a wide variety of sectors. In the gaming field, for example, the collection of points, the prizes linked to the performance of certain missions are in games like Fortnite one of the reasons for the great success of the series that has bewitched millions of players. Once a mission has ended, concrete advantages are obtained which, in digital terms, make it possible to invest in the purchase of products and accessories in video games. However, the key aspect both in terms of videogames and finance is always transparency in communication.
Quality online gaming platforms
Quality that we find in the field of online gaming on platforms such as Super Esports, the European leader in the sector, which monthly provides its users with a report on the winnings / bets of betting, conveying in this way a transparent and precise communication in which the percentages are indicated in detail of winning every game.
Without the proper proportions, this is what happens in online auction houses where platform users like aBay can see product price changes, the number of users and the expiration of trades in real time. A system that by its very nature must, in order to survive, be based on transparency, fairness and a detailed communication of rewards and points.
Although not an exhaustive article on the varied world of credit cards and the collection of points connected to them, we still wanted to highlight an important aspect that implies the use of the card: namely loyalty programs . In this case, in fact, the choice of a transparent point collection program, perhaps linked to the travel sector with the purchase of airline or train tickets at advantageous prices, could prove to be an excellent choice in terms of savings.